The Shamrock Shake is a seasonal green-dyed mint-flavored milkshake dessert sold at McDonald's during March to celebrate St. Patrick's Day.
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Origin
The Shamrock Shake was first introduced in 1970. Rogers Merchandising in Chicago created the shake. Initially, the shake was lemon/lime flavored with vanilla ice cream, lemon/lime sherbet, and vanilla syrup. By 1973, the shake was merely a green colored vanilla shake, eliminating the lemon/lime sherbet. It is now mint flavored.
Shamrock Shakes are sold at all U.S. and select Canadian stores during the months of February and March, as well as in Ireland.
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Advertising
During the 1980s, McDonald's used the Uncle O'Grimacey character to market Shamrock Shakes, which was a green version of Grimace who came to visit in March. McDonald's has since phased out that character from their mascot lineup.
In 1980, McDonald's introduced the Shamrock Sundae which consisted of vanilla ice cream topped with a mint green Shamrock syrup. The product was discontinued after one year due to poor sales.
In 2017 McDonald's introduced a few variants of the Shamrock Shake including the Shamrock Chocolate Shake, the Shamrock Chocolate Chip Frappé, the Shamrock Mocha, and the Shamrock Hot Chocolate.
In popular culture
- In The Simpsons episode "Stop or My Dog Will Shoot," Chief Wiggum and Lou debate whether the Shamrock Shake is just a vanilla shake dyed green, or if it is actually mint-flavored. Lou insists the chief only thinks he tastes the mint because the shake is green.
- In a Family Guy episode where Stewie abduct the entire cast of Star Trek; the Next Generation, he takes them to McDonalds. Jonathan Frakes requests a Shamrock Shake, to which Stewie reacts that they have been discontinued as it is September.
Source of the article : Wikipedia
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